Institution: Swinburne University
Academic Year: 1st year of Foundation of Design
Years Teaching: 2018-2020
Role: Unit Convenor
Students per semester: 30 to 90
Academic Year: 1st year of Foundation of Design
Years Teaching: 2018-2020
Role: Unit Convenor
Students per semester: 30 to 90
Overview
Professional designers work with identity. This may occur through the branding of products, the development of corporate identities, or the branding of a company's communications to reflect an existing identity. The aim of this unit was to explore how identities are developed for a specific target market — and how the various elements of identity work in relation to cultural context. This knowledge will underpin the development of a branding project which focuses on a particular company or product and target market. Throughout this unit, emphasis was placed on the use of semiotics, including its use as a valuable analytical tool for the visual communication professions.
Content
1. This unit explored the meaning and use of semiotics as a language to describe and assess visual communication.
2. It made use of this language by analysing and creating branding and identity solutions for given briefs.
3. Particular emphasis was placed in this unit on the language of typography and imagery — and its place in the construction of identity for products, services and companies.
Professional designers work with identity. This may occur through the branding of products, the development of corporate identities, or the branding of a company's communications to reflect an existing identity. The aim of this unit was to explore how identities are developed for a specific target market — and how the various elements of identity work in relation to cultural context. This knowledge will underpin the development of a branding project which focuses on a particular company or product and target market. Throughout this unit, emphasis was placed on the use of semiotics, including its use as a valuable analytical tool for the visual communication professions.
Content
1. This unit explored the meaning and use of semiotics as a language to describe and assess visual communication.
2. It made use of this language by analysing and creating branding and identity solutions for given briefs.
3. Particular emphasis was placed in this unit on the language of typography and imagery — and its place in the construction of identity for products, services and companies.